Digital Expansion

ONDC DigiHaat Onboarding – Recognizing the urgent need for magazine publishers to expand their digital footprint and reach new-age consumers, AIM took a proactive lead in facilitating the onboarding of member publications onto the Open Network for Digital Commerce (ONDC), India’s transformative, government-backed e-commerce infrastructure. This initiative is not just about access; it is about empowerment. AIM worked closely with ONDC stakeholders to ensure that magazines, traditionally underrepresented in mainstream e-commerce, could be seamlessly integrated into the network.

Magazine Store on Waves App – Through strategic coordination and content curation, AIM partnered with Prasar Bharati to launch a dedicated Magazine Store on the Waves app—giving member publications digital visibility on a trusted public platform and enabling seamless access for readers, especially in Tier 2 and Tier 3 cities, where physical distribution is often limited but mobile connectivity is rapidly growing.

E-Commerce & Quick Commerce: Expanding Access, Together

In a rapidly evolving retail landscape, AIM is actively creating space for magazine publishers on leading e-commerce and quick commerce platforms, including Amazon, Flipkart, Blinkit, Meesho, and others. This initiative is not just about digital presence; it’s about strategic visibility, reader convenience, and collective growth. What makes this effort unique is the spirit of collaboration among members. Publishers are supporting one another—sharing learnings, negotiating jointly.

Coopetition – Competing Together, Growing Together – AIM’s strength lies in its philosophy of coopetition—where publishers collaborate even while they compete. Whether it’s negotiating with vendors, launching joint campaigns, or sharing best practices, AIM fosters a culture of mutual growth. This spirit of unity has helped publishers:

•     Expand reach without duplicating effort
•     Negotiate better terms collectively
•     Build a stronger, more resilient magazine ecosystem

Looking Ahead

AIM remains committed to empowering publishers, amplifying voices, and building bridges between content creators and readers. As we move forward, our focus will remain on:

•     Deepening institutional partnerships
•     Expanding digital and quick commerce presence
•     Supporting multilingual and inclusive publishing
•     Advocating for policy support and cultural recognition

Together, we are not just publishing magazines – we are shaping narratives, nurturing imagination, building a more informed India
&
Growing Together!
Join the movement. Celebrate the medium.