IRS 2017- Ad Campaign - Association of Indian Magazines

Association of Indian Magazines > IRS 2017- Ad Campaign

IRS Survey

The Association of Indian Magazines (AIM) has come out with an advertisement campaign to highlight the findings of IRS 2017, which has given a thumbs up to magazine media segment.

Our print campaign set out to highlight the 95% growth in total magazine readership, over three years.

The below six creatives are aimed to hammer the growth of magazine readership from 40 million in IRS 2014 to 78 million in IRS 2017, which is a whopping 95% increase.

Our second leg of campaign would be targeting the other finer aspects of the survey.

The creative designs have been executed by Bang in the Middle Advertising. This entire campaign is targeted at creating a buzz around magazines and is being helmed by AIM on behalf of the magazine fraternity.

Business

Cars

Gadget

Lingerie

News

Travel

Bunny Rabbit

The Association of Indian Magazines helmed a print and digital campaign to highlight the findings of the Indian Readership Survey, 2017.

The first round of the campaign talked about the 95% increase in total readership of magazines over a period of three years.

The second round of the campaign highlighted the finding that ,the youth readers in the age group of 12-30 read more English magazines than English dailies.

Fly In Your Soup

The Association of Indian Magazines helmed a print and digital campaign to highlight the findings of the Indian Readership Survey, 2017.

The first round of the campaign talked about the 95% increase in total readership of magazines over a period of three years.

The second round of the campaign highlighted the finding, that the total readership of English magazines was a whopping 84% of English Dailies.

Take a look at our ad..