The Objects of the Association of Indian Magazines, (hereinafter referred to as "Association") shall be:
To conduct readership surveys either itself or through any suitable agencies.
To campaign for the promotion of the magazines.
To conduct research, hold seminars and conferences, organise and promote exhibitions, shows and other activities for furtherance of trade and to fund, maintain, manage libraries, educational and cultural institutions, publish charts, catalogues, directories, leaflets, statistics, magazines, books and other publications, and circulate these.
To raise funds for carrying on the activities of the Association.
To educate the magazine publishers by sponsoring delegation(s), surveys and/or study teams.
To Support and/or oppose and take necessary action at appropriate fora including legal recourse and to represent, defend and support/oppose any such move, legislation, taxation or other concerned measure, imposition or enactment likely to affect magazine publishers for the protection of legitimate rights, interests and work of trades.
To acquire by purchases, donations, gifts or otherwise any movable and/or immovable properties, rights, titles and interests in the interest of the Association and its objects and to manage them.
To organise, subscribe and undertake community service projects including building and maintaining hospital or dispensary in the interest and for the welfare of the public.
To invest the money of the Society as may be decided by the Governing Body from time to time and in particular to acquire and hold land, buildings and other properties as may be considered beneficial to achieve the Objectives of the Association.
To appoint staff honorary or paid, either on part time or full time basis and pay them their salaries and other expenses as may be required in the discharge of the duties relating to the functioning of the Association.
To borrow moneys from time to time from banks, financial institutions, individuals, companies, trusts, societies and/or other organisations as may be required in furtherance of the objects of the Association, provided however, that such borrowing is approved by minimum of 3/4th majority of members of the Governing body, including the President, Vice President, Secretary and Treasurer.