In the fast paced, 24×7 content cycle, click bait oriented, and AI enabled digital media landscape, readers are increasingly becoming fatigued, incredulous, sceptic, and flippant in their media habits. There is therefore the implicit need for credibility in this world of misinformation, curation in the midst of cluttered digital space, and a sense of community with like minded peers. At the same time, there are new paradigms and horizons for new revenue streams that magazine publishers can explore, that are at the intersection of core magazine values and moentisationof content and involved communities. IMC 2024 will curate wide ranging conversations, on how magazine media has evolved and kept itself steady and solid, in print, as well as adapted the contours of digital space to play to its inherent strength of nurturing connected and credible readership, whilst evolving new revenue streams.

Agenda

Theme Timing Sessions Format Speakers Moderator
9:00- 10:00 AM Registration and Coffee
10:00-10:15 AM Welcome address Talk Anant Nath, President, AIM
Strategy 10:15- 10:40 AM 5 streams that will fuel growth for magazine publishers Talk Alastair Lewis, FIPP
Strategy 10:40-11:00 AM Emerging models for new revenues for publishers Talk Nitin Chandalia, BCG
Editorial 11:00 – 11:15 AM Magazine Journalism as an idea and its relevance in digital world Talk Raj Chengappa, India Today
Subscriptions 11:15-11:40 AM How to transform your media business into a subscriptions powerhouse Talk Kerin O Conner, The Atlas
11:40- 12:00 PM Networking Tea
Subscriptions / Tech 12:00- 12:30 PM Product management and subscriptions lessons from Frontline/ Hindu Fireside Chat Pradeep Gairola, The Hindu Manish Dhingra, Readwhere
Editorial 12:30-1:20 PM The evolving role of editors as anchors for nurturing reader communities and crafting new publishing strategies Panel Raj Chengappa (India Today), Naresh Fernandes (Scroll.in), Hormazd Sorabjee (Autocar India), Govindraj Ethiraj (India Spends) Anant Nath, The Caravan
Editorial 1:20-2:15 PM Lunch
Content/ Product Management 2:15-2:40 PM Crafting Quality Content: Leveraging Channels & Formats for Maximum Returns Talk Elsa Esparbe Gener, RBA, Spain
Product Management/ Subscriptions 2:40-3:10 PM Leveraging the e-commerce universe for subs with ONDC Fireside Chat Thampy Koshy, ONDC Pradeep Gupta, Cyber Media
Content 3:10-3:50 PM Creators & Influencers: Competitors or Collaborators for Magazines? Panel Abhishek Baxi (TechInfluencer), Rati Choudhary (Decor Influencer), Neha Anand (Mahindra & Mahindra), Aditya Gurwara (Qoruz) Girish Mallya, NextGen Publishing
Tech 3:50- 4:15 PM Tech enabling Publishers Fireside Chat Manavdeep Singh, PubLive Dhaval Gupta, Cyber Media
Advertising 4:15- 5:10 PM CMO Desk: Brands and magazines poised for a content renaissance Panel Deepali Nair (CK Birla Group), Ajay Kakkar (Adani), Sudhakar Rao, Shubhranshu Singh (Tata Motos) Anurag Batra, BW Business World
5:10- 5:30 PM Networking Break
Content IPs 5:30- 6:20 PM Making the Big Indian Picture with Magazine Content IPs Panel Gaurav Banerjee (Disney+Hotstar), Sameer Nair (Applause Entertainment) , Suagata Mukherjee (Sony Liv), B Srinivasan (Ananda Vikatan) Vanitha Kohli Khandekar, Senior Journalist
Press Freedom 6:20- 6:40 PM The Emerging Framework of Media Laws and Press Freedom Talk Arti Raghavan, Free Speech Advocate
Advertising 6:40- 7:20 PM The shift from media planning to audience solutions: How can magazines make themselves relevant in the evolving paradigm Panel Shashi Sinha (IPG) , Prasanth Kumar (Group m), Manoj Sharma (India Today) Riyad Mathew, The Week
Content 7:20- 7:35 PM Magazine Content in the world of Influencers Talk Sarthak Ahuja, Influencer
7:35 – 7:50 PM Closing Note Talk Paresh Nath, Delhi Press
8:00 – 11:00 PM Drinks and dinner

Speakers

Kerin James O'Connor
Kerin James O'Connor
Alastair David Lewis
Alastair David Lewis
Elsa Esparbe Gener
Elsa Esparbe Gener
Anant Nath
Anant Nath
Anurag Batra
Anurag Batra
Srinivasan B
Srinivasan B
Arti Raghavan
Arti Raghavan
Dhaval Gupta
Dhaval Gupta
Manavdeep Singh
Manavdeep Singh
Vikram Sakhuja
Vikram Sakhuja
Pradeep Gairola
Pradeep Gairola
Vanita Kohli-Khandekar
Vanita Kohli Khandekar
Manoj Sharma
Manoj Sharma
Abhishek Baxi
Abhishek Baxi
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