The most sought after event for digital media.

Native is also becoming a normal part of most businesses’ advertising revenue mix. 54% of publishers are already selling native advertising and a further 37% are ‘Likely’ or ‘Most likely’ to do so in the future. 92% are providing written content, 63% video and, surprisingly, 45% are offering native events.

he Native Advertising Institute team interviewed her when she attended Native Advertising DAYS 2017 and asked her how ad blocking can possibly be a helpful part of the advertising ecosystem — and where native advertising fits into a world of consumers who use Adblock Plus.

FIPP and the Native Advertising Institute have released the results of the second annual global research study on native advertising in the magazine media industry.

The Association of Indian Magazines (AIM), is the only national magazine association in India and is affiliated to the global industry association ,FIPP. AIM members include all the top magazine publishers of the country. The annual Indian Magazine Congress, organised by AIM is the premier eve

MM Publications Ltd. has partnered with National Geographic to launch the Indian edition of National Geographic Kids magazine . The Indian edition of National Geographic Kids debuts with the April 2016 issue. The magazine will be available monthly on newsstands and by subscription.

At least for those who haven’t been closely watching as more and more brands, media companies and marketers have jumped on this digital bandwagon in recent years..

Companies are gathering lots of data from their readers and audiences via online surveys, but are they making the most of their data? Here are some ideas for your internal insight or research teams to consider on creating compelling infographics – great ways to get more mileage from your data.

Manorama Traveler , is the latest addition to the stable of the Malayala Manorama group. The magazine seeks to explore the exciting genre of travel ..

The International Creative Media Awards, Germany has awarded two Awards of Excellence to Youth Incorporated magazine of Splash Publications...

With news organisations making their archives available online to provide better context to stories, magazine media publishers are starting to realise that their own content could potentially unlock a new revenue stream.

The FIPP World Congress, held in mid October in Toronto, Canada, was yet another huge success with media brands from across the globe presenting their visions and strategies to more than 800 engaged delegates. Among those involved were representatives from Time Inc., Newsweek, The Atlantic, Immedi

Dutch newspapers & magazines ad effectiveness model (NOM). Magazines and newspapers in the Netherlands have come together to develop a predictive mod...

Q & A with the President of the Association of Indian Magazines...