4 reasons why magazines will always be relevant for advertisers DNA Money , published a Q & A with the President of The Association of indian Magazines,  Mr Mitrajit Bhattacharya . The link is to the article. http://epaper.dnaindia.com/epapermain.aspx?pgNo=13&edcode=820009&eddate=2015-02-23

Dutch magazines and newspapers join forces on ad effectiven Advertisers and media agencies have long been asking for a model that could provide more detail on the reach of newspapers and magazines. And on top provide single source data.  And finally a model that could be part of the planning software used by the agencies....

10 key learnings from the FIPP World Congress - from longform to the future of print Premium and longform content is becoming increasingly valuable Delegates from a number of media companies spoke about the growing importance of longform content. “Premium content is at the heart of our DNA,” declared Michael Finnegan, COO, Atlantic Media, USA....

Unlocking magazine archives: what’s the revenue opportunity? Earlier this year, Reuters decided to bring its archive footage to the centre of the business, and to date has half a million video clips available as a result of its digitisation process. As well as enhancing your offering and allowing audiences to better understand current stories, archived...

Youth Incorporated wins two Awards at the 6th ICMA, Germany The International Creative Media Awards, Germany has awarded two Awards of Excellence for exemplery design to Youth Incorporated magazine of Splash Publications One is the Award of Excellence in the category of Cover and Cover Story . Their entry was a the Anniversary issue on...

Malayala Manorama group comes out with "Manorama Traveller" Manorama Traveller is a malayalam magazine, that mirrors the passion to travel. It brings out the essence of how different each location is, in terms of food, culture, habits, people; be it a local or an international destination. It is a magazine, which relates to the travelling spirit...

Have you discovered the power of infographics yet? Infographics have become hugely popular in the media and beyond, providing a refreshing alternative to standard and often boring bar and pie charts. Using a variety of graphic elements and images, an infographic visually represents key information and makes your data more memorable and easily digestible. Reasons...

Native ad trends in 2016 Often referred to as sponsored content, native advertising is paid media promoting a brand that is situated to emulate editorial or ‘natural’ content on a media site. Native is hot. The largest social platforms in the world have long monetised with native ads, including Facebook, Twitter, Instagram and Tumblr. Over the last...

Indian Edition of National Geographic Kids Magazine The National Geographic Kids magazine, is a photo-driven publication that inspires young adventurers, to explore the worldaround them. Each month, the magazine features colourful stories about animals, people and places, interspersed with fun puzzles, facts and figures. It also includes the popular departments “Weird But True,” “Wild Vacation” and...

10th Indian Magazine Congress The Association of Indian Magazines (AIM), is the only national magazine association in India and is affiliated to the global industry association ,FIPP.  AIM members include all the top magazine publishers of the country. The annual Indian Magazine Congress, organised by AIM is the premier event for Magazine publishing in India....

Second annual global research study on native advertising in the magazine media industry FIPP and the Native Advertising Institute have released the results of the second annual global research study on native advertising in the magazine media industry. This year 207 magazine executives from 53 countries have shared their native advertising experiences and their insights...

Ad blocking and native advertising – friends or enemies? : Conversation with Laura Sophie Dornheim, head of communication at Eyeo – the company behind Adblock Plus The Native Advertising Institute team interviewed her when she attended Native Advertising DAYS 2017 and asked her how ad blocking can possibly be a helpful part of the advertising...

DIGITAL INNOVATOR'S SUMMIT Digital Innovator's Summit (DIS) Digital media moves at an incredible pace. New platforms and business models are emerging all the time.  Sometimes it is hard keeping up with the speed of all the changes. That’s why FIPP and VDZ’s Digital Innovators’ Summit (DIS), scheduled to be held in Berlin on      18-20...

Native Advertising Trends 2017 - The Magazine Media Industry (NAI & FIPP) Native is also becoming a normal part of most businesses’ advertising revenue mix. 54% of publishers are already selling native advertising and a further 37% are ‘Likely’ or ‘Most likely’ to do so in the future. 92% are providing written content, 63% video...