Second annual global research study on native advertising in the magazine media industry

Second annual global research study on native advertising in the magazine media industry FIPP and the Native Advertising Institute have released the results of the second annual global research study on native advertising in the magazine media industry. This year 207 magazine executives from 53 countries have shared their native advertising experiences and their insights...

Ad blocking and native advertising – friends or enemies? : Conversation with Laura Sophie Dornheim, head of communication at Eyeo – the company behind Adblock Plus

Ad blocking and native advertising – friends or enemies? : Conversation with Laura Sophie Dornheim, head of communication at Eyeo – the company behind Adblock Plus The Native Advertising Institute team interviewed her when she attended Native Advertising DAYS 2017 and asked her how ad blocking can possibly be a helpful part of the advertising...

DIGITAL INNOVATOR’S SUMMIT

DIGITAL INNOVATOR'S SUMMIT Digital Innovator's Summit (DIS) Digital media moves at an incredible pace. New platforms and business models are emerging all the time.  Sometimes it is hard keeping up with the speed of all the changes. That’s why FIPP and VDZ’s Digital Innovators’ Summit (DIS), scheduled to be held in Berlin on      18-20...

Native Advertising Trends 2017 – The Magazine Media Industry (NAI & FIPP)

Native Advertising Trends 2017 - The Magazine Media Industry (NAI & FIPP) Native is also becoming a normal part of most businesses’ advertising revenue mix. 54% of publishers are already selling native advertising and a further 37% are ‘Likely’ or ‘Most likely’ to do so in the future. 92% are providing written content, 63% video...