This year’s Congress theme is how even in the digital age, magazines are the most effective medium for “Building Engaged Communities”. The theme is rooted in the empirical evidence that in the digital age, marred by information overload and cluttered digital spaces, the need for highly engaged and involved communities is becoming ever more important, as users feel the urge to break away from the clutter of social media lead content deluge, and find solace and comfort in spaces that align with their interests and with like-minded peers.

Magazine brands are uniquely poised to nurture such engaged communities.

The Congress will cover wide ranging conversations- innovative editorial and publishing models for nurturing involved communities, reader revenues at the centre stage of publishing, product thinking and technology enablers for digital publishing, power of compelling branded content, fixing distribution challenges, creating new IPs from editorial content, and much more.