Driven to distraction by shrinking attention spans. With over 3000 advertising messages vying for our attention every day, people are learning to hack through, or plain ignore the glut. In an already cluttered environment, putting out more ads can't be the answer. So, the Association of Indian Magazines commissioned a two-phased research: a qualitative research by Quantum, followed by a large scale quantitative survey with 3600 people across 10 cities, conducted by IMRB. And the findings confirmed what we've believed all along. Magazines, it turns out, connect with us at a far deeper level than most media. They're part of high quality 'me' time, and rate very high on engagement and trust scores.
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