The Association of Indian Magazines (AIM) was formed in February 2003 to effectively promote the Magazine industry in India as well as to create a forum of Indian Magazine publishers to represent the interests of Magazines and periodicals with consumers, advertisers, advertising agencies and the Government. AIM was originally started with 8 members and in just three years AIM now represents 32 Magazine publishers with over 110 publications. The combined readership of the publications represented is in excess of 70 million.

During the recent past AIM has very successfully lobbied for the cause of Magazines with the Government and with the National Readership Studies Council of India (NRSC).

The Association endeavors to promote the cause of Magazine reading, Magazine advertising, freedom of press, as well as creating a forum for Magazine publishers to express their views and address all issues concerning the Indian Magazine industry. AIM also organizes Magazine Conferences and Seminars to promote the cause for Magazines as well as create opportunities for networking between Indian and international Magazine professionals.

The key objectives of AIM are:

	To promote and grow the Indian Magazine Publishing Industry.
	Assist Magazine Publishers by providing new and effective services to overcome day-to-day problems as well as to ensure steady growth with new standards of professionalism
	Undertake Research to promote interests of Magazine readership and advertising.
	Work closely with Advertisers and Agencies to promote advertising in Magazines.
	Interface effectively with Government, Postal and Statutory bodies.
	To support and defend Freedom of the Press.